Mike Casey

of Tigercomm

www.tigercomm.us

Mike Casey is founder and president of Tigercomm. He uses his 27 years of communications experience to counsel cleantech company executives, pro-sustainability nonprofit leaders and elected officials on building and running their communications programs. Mike has served on two presidential campaigns, and as a spokesman for a U.S. Senator, a Congressman, and two national environmental groups. Over the last 15 years, he has trained more than 1,600 people on message development, media relations, interview techniques, and public relations management. He blogs at Scaling Green, greentechmedia, Renewable Energy World, HuffingtonPost, EnergyBoom, and DeSmogBlog.

I’ve begun thinking that one of the defining questions for clean energy is, “What’s the plan?” Not a company plan, but a country plan — one that realistically maps us to an economy that gets the vast majority of its energy from wind, solar, geothermal, and that has us drastically minimizing waste. Amory Lovins has taken a…

Comments Off on Reevaluating the Word ‘Retrofit’ When It Comes to Building Efficiency

Is energy efficiency condemned to be an “eat your peas” technology? Matt Wald, The New York Times’ senior energy reporter, remarked during a Scaling Green Communicating Energy Lecture earlier this month that energy efficiency “is like flossing your teeth. It’s a wonderful idea, but it’s hard to get people to do it … Saving energy is no.…

Comments Off on Can Obama Go Back to Political Base(ics)?

President Obama made a smart move this month by putting the Keystone XL pipeline project into the deep freeze. It had been poor politics for him — and it would have been even worse policy for the country, especially when you consider the aggressive retooling of our world energy sources demanded by the International Energy…

Comments Off on Message Indiscipline and a Missed Opportunity for Clean Energy

What wasn’t to dislike about the spectacle of this summer’s recently concluded budget battle? There was the impending economic disaster, the Full Monty on just how dysfunctional Congress has gotten, and the outsized role given by those operating on the political fringe. But for clean energy advocates, there was another reason to throw the remote…

Comments Off on A Standard for Those Who Keep the Standards

Just as the traditional news media began its current freefall of layoffs, staff cuts, closures, and substitution of ideology for journalism, The New York Times, thank goodness, decided to double down on good (albeit not perfect) journalism. That’s why it’s baffling to see a dirty energy front group operative, Robert Bryce, getting a seat last…

Anaheim, CA – Over the past few months, I’ve made the case that dirty energy lobby plays a full contact game against clean energy, using lobbying and disinformation as business weapons to drive the idea that clean energy is “expensive, unreliable and not ready.” Cleantech, I’ve said, needs to step up its advocacy game dramatically, including driving…

Comments Off on Lessons from PFC Restrepo’s Mother

Fairfax, VA – The incredibly brave work of the U.S. Special Forces team that killed Osama bin Laden brought some badly needed, uplifting news. It gave Americans welcome, if temporary, relief from steady news of American lives lost in the Middle East. You can really feel that weight of the sacrifice our people are making…

Anytime coal’s cost to America is discussed, the coal industry reflexively talks about what an economic lifeline it is for the states in which it operates. Headwaters Economics, a Bozeman-based think tank focusing on natural resource issues, has a solid new study that’s getting national attention for undercutting those claims. For instance, the Headwaters study…